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Chick Fil A Essay

1108 Words5 Pages

Autumn Looney
MGMT 416
14 February 2023
Assignment 1: Chick-fil-A’s Strategic Training Essay Chick-fil-A was founded in 1946 by S. Truett Cathy and his brother Ben in Atlanta, Georgia. Chick-fil-A was originally named The Dwarf Grill and later The Dwarf House until finally renaming to Chick-fil-A in 1967. Today, the CEO of Chick-fil-A is S. Truett Cathy’s grandson, Andrew Truett Cathy. Chick-fil-A is a fast-food chain with over 140,000 team members across the United States. Chick-fil-A is part of the competitive fast-food industry focusing on efficiency and customer experience. Their target market is largely focused on middle and upper-middle class. Chick-fil-A’s prices are not the cheapest, but they make up for the price increase by their customer experience. Some of Chick-fil-A’s competitors include McDonald’s, KFC, Raising Cane’s, and Wendy’s. (BModel)
*NOTE* - I am leaning towards Internal Growth Strategy so this paragraph will be longer once I decide!
Chick-fil-A’s business strategy is a concentration strategy. Chick-fil-A is well known for their limited or “small-size” menu instead of a broad range of menu items from competitors such as McDonald’s and Wendy’s. To further pursue their concentration strategy, Chick-fil-A’s strategic objectives include innovating production and service delivery …show more content…

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