Technological Aspects There likely is not a company in the world that does not rely on technology in some form. Despite being in the food service industry, Chipotle is not only dependent on technology in the form of the basics such as utilizing computers and software, but Chipotle is beginning to leverage technology for the good of their customers. To continue to be competitive in any industry a business must continue to innovate, and that is exactly what Bloomberg has reported Chipotle is doing in a February 2014 article. Chipotle will spend $10 million (Wong, 2014) to update its technology infrastructure. This money spent will allow customers to pay with their smartphones similar to other fast-food establishments. Further, Chipotle has not remained quiet in the ever-growing world of apps. Six years ago they released an app that allows customers to order and pay from their phones- meaning they only need to come into the restaurant and pickup their meal. All of these technology enhancements have allowed Chipotle to continue moving customers through their restaurants which means technology is enabling them to do what they need to- sell food quickly. …show more content…
They continue to push the envelope, even with the smallest innovations that may not strike the average person as being a technological advancement. What do you think of when you hear “technology”; Apps, computers, Silicon Valley? Chipotle is thinking differently about technology, a bit more outside the box per says. Chipotle has devised a way to mass-cook and package its product at a facility in Chicago (Yglesias, 2012), which allows the business sell the same quality product at every location as well as expedite training of new