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Chipotle Mexican Grill Executive Summary

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The second category is that of customer satisfaction. One group of stakeholders that are critically determine the success of a company are the customers. Therefore, the company’s balanced scorecard should have means to assess the satisfaction of the customers. The first of such measurements would be comparing the number of positive feedback from the customers to that of negative feedback from the customers (Greathouse). The company ought to have a policy whereby the customers are prodded to evaluate the services they receive from the company. There should a laid-out percentage measure of positive feedback over negative feedback below which that should send red signals to the management on the state of customer satisfaction with the services offered. The other way of assessing customer satisfaction on the balanced scorecard is through measuring the number of retained customers over time. It is always one thing to have a customer that that seeks the services of business only once, it is another to have a customer that continuously seek the …show more content…

The company was founded in 1993 by its visionary chief operating officer Steve Ells. The CEO has recently gained the international spotlight for his unique management style that has enabled the company to wrestle off its competitors that were existence for a fairly more prolonged time. One of the unique management styles the company has employed is the Restaurateur Program which promotes peer development amongst the colleagues of the company. At Chipotle, promotions have been gradually transformed since 2005 where most promotion vacancies are filled with the employees within the company. That has made the organizational culture of Chipotle be shaped such that managers get compensated not only based on the number of sales their outlets make but also the number of junior employees those managers have nurtured under their

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Chipotle Mexican Grill has been a very successful company since its inception in 1993. One of the biggest reasons for the company’s success is because of its marketing mix. Chipotle’s marketing mix of price, place and promotion will be analyzed to see which has provided success to Chipotle. This analysis will also help identify a marketing mix weakness of Chipotle.

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1090 Words | 5 Pages

Chipotle Queso: The Key to Happiness Growing up I loved the flavors of Chipotle; the smoky meats, the charred peppers and the blend of delicious sides. One may ask why choose this advertisement for a company like Chipotle, because of the many persuasive images, textual messages, and vibrant visuals found in this mouthwatering piece. I consider this advertisement similar to an urgent announcement in which Chipotle is warning their customers to get excited that they finally have queso. Each and every day society craves food and as we all know, Chipotle competes with multiple restaurants in the mexican fast food field. My question is, what makes Chipotle stand out from the rest?

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Chipotle does have some core competencies. They have five to be exact. The first one is serving a focused menu of burritos, tacos, burrito bowls, and salads. The second one is using high-quality raw ingredients and classic cooking methods to create great-tasting, reasonably price dishes that were ready to be served to customers minutes after they were ordered. The third one is creating an operationally efficient restaurant with an aesthetically pleasing and distinctive interior setting.

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1021 Words | 5 Pages

Chipotle’s founder, co-CEO, and Chairman Steve Ells opened the restaurant Chipotle with a belief that “food served fast did not have to be low quality and that delicious food did not have to be expensive” (Thompson p.300). Since the opening of Chipotle Mexican Grill, the founder Steve Ells, has not looked back and has expanded Chipotle from a 1-unit operation in Denver into 1,458-unit operation in 43 states, the District of Columbia, Canada, the UK and France serving more than 900,000 customers a day. It comes as no surprise that a Wall Street analyst termed Chipotle Mexican Grill as “the perfect stock”, while another analyst stated that “Chipotle could well prove to be the next McDonald’s” (Thompson p.300). Chipotle has become one of the

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392 Words | 2 Pages

Recalling that the first Chipotle was opening in 1993, Denver Co. Steve Ells did thought that Chipotle may become that popular. And in 1995 he decides opens a second store, and then a third store. In 2000, he stared researching about farmers and about natural raise pork.

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935 Words | 4 Pages

Then in 1998, McDonalds invested $360 million into Chipotle, allowing it to expand rapidly. The Chipotle Mexican Grill experience is an introduction to fast food 2.0, a new version of chain eateries that focus on quick, fresh, and hip food for us young people. Focusing on fresh ingredients, Chipotle’s ingredients are organic and their meat is not contaminated with chemicals, unlike most other fast food chains. When I step up to the counter, I notice a refrigerator filled with drinks. With a full liquor license, Chipotle also

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106 Words | 1 Pages

The article regarding Chipotle was a very interesting review, being that it is also highlighted in the ascribed text for the Business course. As it applies to the chapter, I found it very hard to narrow it down to only just the topic on microeconomics and the forces behind supply and demand. Although, the reason for the new philosophy will not only facilitates a better economy as the country rises out of the recession era, but it will produce a more educated pool of restaurant employees. Incidentally, will usher in a new way of society’s appreciation for what use to be a meager form of employment.

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1997 Words | 8 Pages

This visionary thinking, restaurant design, creative menu, and business model has led to Chipotle accomplishing great things, such as growing from a single restaurant to over 1,400 in just 20 years, and serving more naturally-raised meat than any other restaurant

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497 Words | 2 Pages

Chipotle matches a young peoples life style. In our research we found that while some young people enjoy cooking they find they just don’t have the time to prepare something all that healthy. This is where they turn to something quick and easy without compromising on quality. We found in our findings that half the participants eat out more than five times a week. One of our participants eats out to chipotle 3 times a week!

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This was Steve Ells’ vision for Chipotle. Established in 1993, it was originally meant to help fundraise his plan for a fine-dining restaurant. But the fast, yet

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Its objective is to retain and promote the best managers possible at every location to best influence the food and the customers positively. A unique method of staffing was enacted at Chipotle. The staffing structure ensured that the hourly employees could be promoted to better and higher paying positions and even into management. This career progression attracted and retained the best human resource talent and provided a motivating and positive career trajectory for lower-tier staff. The ability of managers to reward or withhold tangible and intangible rewards allows for the development of a meritocracy.

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Chipotle Mexican Grill was founded by Steve Ells in 1993 and had its first restaurant

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Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

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Chipotle’s financial performance in 2015 was better than 2014, even though the impact of the food safety incidents has led to a great decline in same-store sales in the fourth quarter. Overall, Chipotle has a good performance in 2015 with an increase in revenue and net income. According to the comparative analysis, COGS has increased 30.1% in 2015. One reason that the cost has increased is because the volatility of raw ingredients.

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552 Words | 3 Pages

Chipotle has behavior norms in which its employees are expected to display within the restaurant, this includes official characteristics the firm requires them to exemplify (parature.com). These characteristics can be found in table #, they are not only important for customer service but also the career path that Chipotle provides for its top employees. Chipotle has a reputation for great customer service because they understand that they are only as strong as their strongest employee therefore they pay their employees on average more than their competitors. For example a line cook at Chipotle makes $10.93/hr while its direct competitor Moe’s Southwest Grill pay their line cooks only $8.38/hr

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