Product: Chipotle is one of those fast food restaurants that were able to survive in this saturated restaurant industry. Chipotle focus on natural- animals raised without antibiotics, fresh ingredients- local farm sourcing at a reasonable price makes it different from other fast food chains. The mission statement is “food with Integrity”, which makes customers to customize their food and makes them experience to create their own food. Chipotle restaurants use white ceramic tile instead of stainless steel, citing the relative ease of recycling. Today, $13 billion is the market cap of Chipotle. Chipotle uses fresh ingredients and natural produce, because of this reason there are many health benefits from its products like reducing Cardiovascular …show more content…
2) To develop relationships with local produce suppliers and establishing a new supply network to provide ingredients to its international locations. For Chipotle’s growth, international expansion is a logical move. Chipotle was able to face strong obstacles in currency risk, consumer awareness, adapting its product to local cultures, local regulations and developing an efficient supply chain and is seeing profits even in the international markets also. Chipotle net target is to expand in Asian markets also, In Washington DC Chipotle opened an Asian fast-food restaurant with cuisines inspired by Malaysian, Thai and Vietnamese named Shop House Southeast Asian Grill. Product Preview: Chipotle’s ingredients are made in advanced and are put together on our order. They have the ingredients from free-range animals. They have their special sauces that are make them unique in fast food market. The beans are well seasoned; the combination of salsa, green chilies and cilantro will add freshness to Burritos. Burritos contain 1000 calories, which is, equal to 2 meals a day worth. The packing of Chipotle’s burrito in aluminum foil makes them unique in fast food market. Below is the calorie count of their