“Food with integrity,” not a slogan one would associate with a fast food restaurant; not until Chipotle that is. Chipotle is one of the only fast food chains who aim to serve naturally grown ingredients, including their meat. Chipotle has found its own niche for being one of the only major food chains to leave a customer feeling guilt free all around, from the power to choose your calories to the clean conscience of farm raised ingredients. Chipotle is a good place to run in and grab an individual lunch to-go, or to sit down with a group; especially because Chipotle offers meatless and gluten free entrees, fitting the needs for a variety of diets. Although Chipotle has a wide range of customers, it is most popular with teenagers, young adults, and the middle aged. The ingredients brands are from local farmers, they are all about serving natural and farm raised. The restaurant’s menu contains burritos, bowls, tacos, and salads with toppings such as corn salsa, cheese, and guacamole. The locations usually have a rustic contemporary vibe and a walk through line where you can have the workers build your own plate, similar to a cafeteria line up. The position of the food …show more content…
While industrial farming practices have evolved to maximize profits and production, we make an extra effort to partner with farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility […..] We’re making choices with farmers, animals, and the environment in mind.” They go out of their way to explain in detail information about their long-term partnerships, pasture-raised animals, and even mark up the menu items to which ones are organic, responsibly raised, and non-GMO. They also mark which items contain preservatives and comment that they are working on finding a tortilla company partner that will reduce and eventually eliminate all preservatives on the