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Chipotle Swot Analysis Essay

685 Words3 Pages

Chipotle is one of the highly rated restaurants in the United States. The company has constantly been improving its services to meet healthy consumer lifestyles, health laws and standing against farm animal cruelty. The SWOT analysis is strengths, weaknesses, opportunities and threats. The analysis helps the company not only to find their strengths but also turn their weaknesses into strengths, and threats into opportunities. The SWOT analysis will also help Chipotle create a strategic management style that will keep the company progressing and supporting their mission statement and visions. The SWOT analysis is important because it does not only focus on the company, but also in the industry where the company operates.

Strengths …show more content…

Chipotle has a total of 1,527 restaurants in the U.S., UK and Canada. The company is growing its restaurants chains in North America to control the market. There are many fast food chains in America and Chipotle is creating locations to serve its customers in their target geographic locations. Also their expansion into the UK shows that the company plans on going global in years to come (OneSource, …show more content…

Chipotle has potential market in South America, Europe, Asia and Africa. The food that Chipotle offers is different from many of the typical fast food restaurants. Chipotle’s use of organic ingredients will also attract customers from different countries and the restaurant also has different menus they can offer the customers. Also Chipotle will be successful in expanding its business because people are health conscious and the restaurant uses organic ingredients and it will be a plus for the company’s reputation in the global market.

Secondly, the company can start a loyalty program to encourage current and potential customers to visit the restaurant regularly. Customers appreciate companies that value them and the loyalty program will not only benefit the company, but also the customers. This will allow the company to attract more customers from every place and that will give consumers one more reason to love Chipotle.

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