Chipotle’s dedication to the company’s “Food with Integrity” slogan sets the tone for the business’s entire operational strategy. From the onset, Chipotle’s operative goal was to produce a superior fast food dining experience without compromising the company’s dedication towards health and environmental standards. Subsequently, Chipotle makes a distinct effort to provide quality service through pleasant and engaging management and staff within each of the over 1400 locations. “Doing all of this with increasing awareness and respect for the environment, the use of organically grown fresh produce, and meats raised in a humane manner without hormones and antibiotics” (Thompson,2014). An overall conscientious mindset has served as the catalyst for entering into the Mexican fast-food segment and gaining presence and notoriety. …show more content…
Mexican dishes are known for being flavorful and Chipotle capitalizes on such by providing dishes that are not only appetizing, but are also made of significantly high quality meat and produce. The decision to utilize organic produce and meat from animals reared in agreement with animal welfare standards was pivotal in garnering a sizeable consumer base and fostered growth and loyalty in the relations segment. Offering online ordering for customers increases ease, accessibility and convenience. Doing so is indispensable because a large part of the appeal of the fast food industry is arguably the ease of use and service efficiency. Another strength Chipotle possesses is the lack of franchises. A strategy of this nature mandates and ensures each location adhere to the strict guidance and standards of the company. Subsequently, a uniformed atmosphere and experience is ensured in each restaurant. A consumer can rest assured that Chipotle is dedicated to the bottom line core competency which emphasizes that reliability is a high concern and customer service will continuously be held to the highest