In this Target Ad placed here, the purpose is to advertise this chocolate brand, Choxie, to those who enjoy chocolate and trying new exquisite foods. The intended audience for this product is anyone who enjoys chocolate and trying new gourmet food with exotic ingredients. The rhetorical context of this advertisement is that this Choxie chocolate will give the consumer an experience like no other chocolate has before. The author of the article states that these chocolate Artisan Truffle Tiles has a cream filling, natural fruit purees, exotic spices, espressos, teas, nuts and apparently more. Unlike some chocolate brands that seem to shy away from trying a new taste, this chocolate takes the plunge. The author incorporates many uses of visuals …show more content…
Logos is demonstrated when the author writes, “art imitates life, life imitates Choxie,” this leads the consumer to wonder, is this true, how’s that taste? Ethos is represented in the back story of the chocolate, the list of ingredients the description and emphasis of all the food items. The author incorporates many uses of visuals such as shapes, characters, words, fonts size, and color The executed delivered quite effectively, the chocolate looks more appetizing the one visual element that is front and center is, of course, the choixe chocolate. The candy is wrapped in decorative paper that is quirky and colorful while still being pleasing to the eye. Also, one of the candies is placed in the middle of the text refocusing the consumer’s attention back on the fact they are reading a candy ad. The color is another very consistent through this advertisement. On the page where the text is placed, the background is plain white, focusing the consumer’s attention on the importance of the text description of the exquisite chocolate. Orange, blue, brown, and pink are represented frequently throughout the add. Brown is constant with the color of chocolate while blue has been a representation for