Founded in 1994, U.S. based “Yahoo!, Inc. is a global technology company, which delivers personalized search, content, and communications tools on the web and on mobile devices,” (“#925 Yahoo,” n.d.). Taking years to refresh products, “… while competitors took months or just weeks,” (Carlson, 2015) corporate culture required an overhaul; furthermore, the company desperately needed a powerful leader willing take on the challenge from an atypical angle. Having gone through four CEOs in less than four years, observing unsteady stock prices, company lay-offs, and losing its stronghold in the internet search and display advertising markets, the company was soon becoming a web icon of the dot com era (Goldman & Pepitone, 2012). Marissa Ann Mayer, born May 30, 1975 in Wausau, Wisconsin, the daughter of an engineer and art teacher, “… demonstrated an early affinity for …show more content…
It takes courage and requires putting your reputation on the line,” (Warrell, 2013). With Mayer’s recognition of the power of propinquity, and clear-eyed attention to detail, she was able to utilize space to her advantage, influencing change in a slowly decaying business. Additionally, the timing of her first born was such that challenged her fortitude as not only a female CEO, but as an example to other working moms. Her focus on Yahoo’s existing behaviors, identified what was infecting their success. Mayer not only enlisted new protocols, but she more than exemplified them in her own actions, all of which equated to over determining success. “Therefore, screen-relations are good for some purposes, not good for others. However much people use their screen-relations as a transition to direct experience, time together is still the shared experiential capital from which we grow our capacity for screen-relations… sometimes an organization needs to invest in the additional [social] capital only acquired from being bodies together,” (Essig,