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Chromecast: Will Two Companies, Or Will They Remain At War?

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One of the news of the day is that Amazon will again sell the Chromecast in your store after removing it in favor of your Fire Stick. Will Google accept this detail to sign the peace between the two companies, or will they remain at war?

Although it may not seem at first glance, Google and Amazon are top-level rivals . Maybe having an online store does not look much like having a search engine, but the devil is in the details. Both make devices, both sell products with similar functionalities, and both are trying to impose their ecosystem on the market.

And in this battle no one has been playing fair . While Amazon has not sold anything with the name of Google for two years, Google has actively blocked the access of Amazon devices to its …show more content…

Not only did he stop selling them Amazon, he also banned the outside stores from selling them.

In return, and instead, Amazon began to put their own devices as alternatives . All with the hope that the possible buyers of Chromecast bought a Fire TV (or a Fire Stick) when not finding the device of Google in Amazon. And not only they stayed there.

Analysis of the Amazon Fire Stick TV Basic: Android and Chromecast together
Since then Amazon has blocked the sale of Google Home , the home voice assistants of the Mountain View company. And a few months ago he also withdrew products from Nest , the domotic company owned by Google.

All this changes today, because Amazon will again sell the Chromecast (and Apple TV) in its online store. After two years of blocking, they seem willing to sell new Google devices.

Antecedents of the battle between Google and Amazon

But the Chromecast is just a sample of the struggle between ecosystems. The most obvious example of the rivalry between Google and Amazon is in the voice aides , and in everything that is built around them. Google has Assistant and Amazon has Alexa . While Google sells the Home, Amazon does the same with the Echo. And although Google is winning on smartphones, Amazon has the lead in homes …show more content…

Google would only have sold 5 million of Home, 24% of the same market. They are not bad figures for Google, but they are far behind the figures of Amazon. So it makes sense to try to hinder the Amazon Echo as much as possible.

Google Home Mini: All the information
And this is where the controversy enters. In October Google made the decision to block YouTube on the Amazon Echo Show , a voice assistant with a screen. According to Google, Amazon violated YouTube's terms of use " breaking the user experience ." Two months later he returned, although with a completely different design .

But the battle does not end here. Remember that Amazon has a Chromecast rival called Fire TV, right? That Google has also removed YouTube on these devices unilaterally. And that has not yet been spoken of back; The only thing that is known is that it will stop working when 2018 arrives .

All this will happen unless they prevent it, of course. And, according to The Verge , both Google and Amazon are in " productive discussions " to reach an agreement. Chances are that the return to Amazon Chromecast , two years after its withdrawal, is a good faith gesture for YouTube to remain active on Fire TV.

Will Google accept this olive branch?
Google

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