The Chrysler Clint Eastwood commercial named halftime Eastwood tries to appeal to the American people. The ad praises Americans for going through tough times when most ads want to avoid reminding people of bad times, but it takes on a message of pride for going through tough trials. The halftime ad doesn’t specifically try to sell one vehicle, but shows new models and makes of their cars. While the audience of the commercial is wide it doesn’t include the American people as a whole it tends to lean on the conservative side of things. The ad begins with Clint Eastwood in a dark alley walking towards the camera. Saying both teams are in the locker room talking about how they are going to beat the other team. Saying not just the game is in half