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Circuit City: A Failure Of Industrial Organization Theory

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Circuit City is a company that ultimately failed after filing for bankruptcy protection in November of 2008 (CBS). This was due to several issues, but can be strongly attributed to a failure in both the Industrial Organizational Theory and Contingency Theories of the company.
Due to a failure by Circuit City to both recognize and then react to threats from outside competition and changes in the industry the company did not have a good Industrial Organization Theory in place. Industrial Organization Theory is defined as influences from the industry that the firm must adapt to in order to not only survive, but prosper (Book). Circuit City failed to react as competition from direct competitor Best Buy began to take business from them, as well
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