Cisco's Core Values

INTRODUCTION
This assignment is focused on Cisco. It talks about how this company manages technology and innovation. The history of the company is discussed. The company’s mission and strategies, innovative methodologies, acquisition tactics and integration plans are discussed at length. This case study highlights Cisco’s core values. It explains the efforts Cisco takes to be a successful company.
A-1
According to, Making the Cisco Connection: The Story Behind the Real Internet Superpower ( By David Bunnell), states that, it was in the year 1999 that Cisco became the most valuable company in the Silicon valley. In the mid-1980s Bosack and Lerner were solving a problem. They were allowing different computer networks to communicate via an electronic

This reflects the company's commitment to the current and future scenario. In the year, 2000, according to, Inside Cisco: The Real Story of Sustained M&A Growth ( By Ed Paulson ), states that, Cisco's business purpose was to shape the future of the global network. This shaping would create unprecedented opportunities and values for Cisco's investors, employees, partners and customers. Cisco had five core values that helped it achieve its' mission and purpose. Firstly the dedication to the customer's success. Secondly being innovative and constantly learning. Thirdly forming partnerships. Fourthly teamwork and Fiftly, doing more with less. Cisco's mission statement was to be the supplier of choice by leading the competition in the order of customer satisfaction, product leader, highest market share and maximum profits. Cisco has a lot of product categories. These include routers, switches, firewalls, data centers, nexus switches, storage. Cisco also has a certification program that develops networking engineers based on Cisco technologies. Cisco is the biggest networking company in the

These include the purchasing act, complicated types of collaboration, corporate mergers and internal R&D and external R&D. Cisco’s acquisitions are network solutions that are end-to-end and next generation products. Cisco’s partnership with Microsoft was a collaboration that enabled to make networks intelligent in 18 months. Without Microsoft it would take Cisco four years. Cisco used acquisitions to access new technologies and scarce intellectual assets. Cisco’s acquisitions were successful provided they achieved three primary goals, employee retention, return on investment and new product development. The acquired company was integrated into Cisco’s manufacturing systems and processes. The acquired company had to go through ISO audit following the integration. Cisco would plan the integration of the acquired company’s employees into the integration process and offer them good incentives. For example Cisco acquisition of Summa Four was an external acquisition. This company was a 22 years old. It was a hardware company. It was earning $42 million and employee strength of 200. It was a very large acquisition of Cisco. Prior to this acquisition, Cisco had acquired 25 companies. These were mostly from Silicon Valley. These were mostly software based. Cisco was developing its internal R&D through these