Clare Booth Luce in her speech during the second world war to the women's banking committee, promotes women to make sacrifices during the war effort. This specific situation is unique, as Luce is a woman in war, giving a speech to women in war. Throughout the piece, she uses pathos to connect with her audience on a personal level. She does this by first bringing herself to the level of the woman in the audience, who are most likely financially stable since they are on the banking committee. Next, she brings herself to the level of all women in the United States, and finally to everyone in the United States. She does this by repeating the word “glamour”, using pronouns such as we and us, and finally showing a direct cause and effect.
In the beginning of her speech, she repeats the word “glamour” when referring to the war effort. She uses this specific word in order to appeal to women in her audience. By using this term she is talking about more superficial sacrifices, such as looks and fashion, but also things necessary to survive such as heating and food.. Usage of the word glamour helps to achieve her goal of promoting women to make sacrifices to increase the war effort because she is helping to show how
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By doing this she is connecting with her audience, and bringing them together as women. She uses this to help the audience feel that they are needed on an individual level, and even though it will be hard women will always support each other. By reassuring women that “we’re going to work and fight for victory”, she is encouraging them to make sacrifices. This works together with her first rhetorical strategy by using them in the same sentence at times, such as “and I almost said ‘glamorous’ for us” This helps to deepen the connection between not just the women sitting in the live audience of the speech, but of all women who will need to make a sacrifice during the