Wonka’s chocolate bars create a class disparity in Charlie in the Chocolate Factory, displaying how consumerism and materialistic desire controls and creates a hierarchical society. In the beginning of the novel, Willy Wonka announces the opening of his factory to a select few with a golden ticket. These golden tickets are “hidden underneath the ordinary wrapping paper of five ordinary candy bars. These five candy bars may be anywhere – in any shop in any street in any town in any country in the world” (Dahl 20). Thus, to obtain the golden ticket and indulge themselves in the factory, children are encouraged to purchase Wonka’s chocolate bars in excess. Wonka takes advantage of a child’s yearning for sweets and promotes mass consumerism all