Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. (Company Profile, 2014) Discerning consumers soon began to seek out the quality and unique nature of Coach Craftsmanship. Coach is a leading New York design house of modern luxury accessories and lifestyle collections. (Company Profile, 2014) The product offers include women's and men's bags, women’s and men’s small leather goods, business cases, footwear, wearable including outerwear, watches, travel accessories, scarves, sun wear, fragrance, jewelry, travel bags and many more lifestyle products. (Berman, 2013) They had continued with the development of new categories has further established the signature style and distinctive identity of the Coach brand. …show more content…
With an educated guess tier, two and tier 3 cities have less diversified economic base than the tier 1 cities. With the occurrence of this, it is due to a large impact of a single industry in tier 2 or tier 3 cities. (Berman, 2013)The nature of competition refers to a degree where an area is under stored, overstored, or saturated. The tier 2 and tier 3 cities have less competition when compared to tier 1, as the competitors would be less due to the smaller population. Typically, with greater opportunities that exist in tier two and tier three cities are due to the lower levels of competition and the tendency for smaller cities to be under stored. (Berman,