Coach has been very successful in establishing its brand as one of the most recognized fine luxury goods in both North American and in targeted international markets. Through the successful execution of the company’s multi-year transformation and operational efficiency initiatives, Coach has been able to effectively manage its production function by balancing its operational costs while increasing sales and profit. These key operational and cost measures have enabled the company to create an agile and scalable business model that will establish long-term growth. Additionally, the company has the opportunity to leverage its economies of scale to increase revenues by expanding into a number of international markets, including Asia and Europe.