Coca Cola’s founder, John Styth Pemberton (pictured below), was born on July 8, 1831. Upon graduating high school he enrolled at Reform Medical College in Macon, Georgia. In 1850, at the age of nineteen, he was licensed to practice pharmacy, but his main gift was for medical chemistry rather than medicine. Soon after, he met a student at the Wesleyan College in Macon by the name of Ann Eliza Lewis of Columbus, Georgia, who was known to her friends as “Cliff”. In 1853, they were married in Columbus in 1853. Their only child was his son, Charles Pemberton, who was born in 1854. Pemberton established a wholesale drug business before being drafted into the army during the American Civil War, during which he suffered a painful injury to the chest …show more content…
Candler did not attain sole ownership of Coca-Cola until 1891. It was then where Candler directed one of the most innovative marketing techniques ever. He hired traveling salesmen to pass out coupons (pictured above) for a free glass of Coke. His long term goal was people to try the drink, love it, and telling others to do the same while buying it later. Mr. Candler’s idea skyrocketed the overall sales of the brand to where he decided to get the trademark of the name Coca-Cola registered in the U.S. patent office on January 31, 1893. This official stamp of business by Candler served as a springboard for the incorporation of the company and its sights on becoming more …show more content…
However, each part of the company across the world is led by individual presidents along with a senior leadership team for each of the five international divisions including Africa, Europe, Asia/Pacific, Latin America, and North America. These divisions serve as a way for each part of the world to have responsibility and innovational freedom to run their division to help carry Coca-Cola to even higher forms of success.
Within the operations of these divisions, the day-to-day monitoring of the company many facets are placed on these individuals who have spent many years within the business. Each president of the division is of sole responsibility to how their region’s business in conducted and the satisfaction of the consumers are placed as the number one priority for the company to continue to rise in