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Coca Cola Essay On Advertising

962 Words4 Pages

Coca-Cola needs no introduction so does Apple or Toyota or even McDonalds. These are popular brands that we know and love. But how did they get to be so popular even after generations have changed? The simple answer is advertising; something that all these companies have been doing since their inception. Coca-Cola is always reminding us of how refreshing their products are with catchy tunes that you sing to all year round before they drop another catchy tune that will also last another year. Apple has these witty advertisements that make it look like the best option for smart people. It makes you feel trendy and smart at the same time. It also sells uniqueness in its brand. These companies that are popular worldwide captivate their market and …show more content…

There is a need to make advertising more effective and less intrusive in our day to day lives. Some ads are just a bother. They want to pop up everywhere and create a negative impression about the product being advertised. Advertisers need to know when to advertise and when to let their consumers relax from all these bombarding ads everywhere. Sadly, advertisers are being duped by data mining companies which provide data that kind of represents consumers in a false light. This data is mostly obtained from online platforms and as is common knowledge, not everything online is true. One particular source of data for these companies is social media and the lives people claim to live on social media 7/10 times is probably a lie. This type of data is what makes advertisers miss the mark in most of their campaigns. They end up targeting the wrong market whenever they use this data. You find teenagers who have false years recorded by these social media apps receiving ads that are not age appropriate or people posting pictures depicting a lavish lifestyle yet their income is modest. Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their

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Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.

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Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

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Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.

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