A PROJECT REPORT OF MARKETING STRATEGIES AND DISTRIBUTION CHANNEL OF COCA COLA BEVERAGE PVT LTD. Submitted by: Tushar Verma B.COM (HONS) ENROLLMENT NO. A7004610054 Under Guidance Of : Industry Guide : FacultyGuide Mr. Chitresh Tiwari Miss. Sana Moid Marketing Executive Manager ABS, Lucknow …show more content…
After manufacturing the product the important work for the is to provide its goods to its ultimate user at the right time and when manufacturing process has been over. Than marketing work will be start by the marketing Department adopt the policy for providing goods to the consumer at the right time and place. Distribution means the way be which the product reach to the hand of consumer these all process comes under the Distribution of Network. Good distribution network is essential for more sailing and customer satisfaction. If customer or retailer is not satisfy of your distribution net work. It reflect that company’s Distribution is not good and some thing is wrong any …show more content…
They have procured the shield of thumps up with a handsome market share in Indian soft drink market. Countering Pepsi’s international commercial that used two chimpanzees to cock a snoop at coke, thumps up come with the ad line, don’t be Bandar, and taste the thunder. Also thumps up has been positioned now very near to that young image of Pepsi and giving it a though time. These cool merchants have put everything on fire. It coke got the status of the official drink of wills. World cup, Pepsi blushed as nothing official about it. As thumps up projected as ‘saaree jahan se achcha’ Pepsi was passionate enough with ‘freedom to be’ and now the “yeh dil mange more” when thumps up came with thunder blast, the other offered ‘Pepsi stuff card’. If red is meant for coke, Pepsi has chosen to be