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Cocoa Brown Research Paper

846 Words4 Pages

The product I have chosen for the purpose of this assignment is Cocoa Brown 1 Hour Tan Mousse. Cocoa Brown was founded in November 2012 by Irish entrepreneur, Marissa Carter. Marissa is a Dublin mum of two, a professional beauty therapist and now one of Ireland’s most celebrated and successful female entrepreneurs. She was inspired to create a tan formula that did not need to develop overnight after she had a spray tan done and slept next to her new born son who woke up bronzed after the tan had transferred onto him while he slept. A few months later, Cocoa Brown 1 Hour Tan Mousse was launched into the Irish market. The product was the first tan formulation in the world that developed on the skin in just 1 hour post-application. It is currently available in three shades: Original Medium, Dark, and Extra Dark. Cocoa Brown 1 Hour Mousse develops on the skin in as little as one hour, eliminating the need to leave it on the skin overnight. The formula allows the active tanning ingredient, DHA, to penetrate the skin more quickly so the tan develops faster. You then shower the mousse off depending on the result you are after. The DHA is derived from vegetable sources and it contains no parabens making it kind to sensitive skin. The mousse formulation makes it simple to apply leading to …show more content…

A survey conducted by the American Academy of Dermatology found that 69% of male and 61% of female respondents thought people look better with a tan, and 60% of men and 54% of women said that a tan gave them a healthy appearance. Following the declaration of UV rays as a known carcinogen, the UV tanning industry experienced a rapid decline. However, it had the opposite effect on the sunless tanning industry which is growing steadily and has been for almost a decade. The self-tanning industry has exploded in the US in recent years as consumers have tried to attain their healthy summer glow in a safer manner (De Castella,

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