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Cola Loca To Early Bird Coffee

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The argument states that the consumption of coffee decreases with an increase in the age of the consumer while the consumption of cola decreases. This statement is further taken as a premise, to consider a transfer of investments from Cola Loca to Early Bird Coffee. However, there are a few concerns that the author does not address, and which may result in losses due to the transfer of investments to Early Bird Coffee. The author assumes that the statics of consumption of coffee and cola, within the age groups mentioned, is sufficient to predict the profitability of the respective businesses for the next 20 years. The author fails to consider other factors that might affect the consumption of coffee and cola. For example, how do awareness
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