When you think about rivalries in the carbonated drink industry, the majority of people would mention Coca-Cola and Pepsi and the first thing they think of would be the “Cola Wars” the never ending battle the two are engaged in over market supremacy. Both companies PepsiCo inc. and the Coca-Cola Company are both battling over market share, they both use marketing campaigns to help sway the consumer one way or another, resulting in a marketing war described before as the “Cola Wars”. Ever since the early 1900’s the “Cola Wars” began, Coca-Cola and Pepsi-Cola were constantly trying to one up, one another by using ads to snipe and take shots at each other over which drink had the most efficacious medical properties. Long after the first shots