With the stellar performance of stationery over the last few years, and new lifestyle brands making the mighty pen and journal cool again, it appears stationery is no longer just a school necessity, but more a grown-up essential. As the resurgence continues to gain momentum, Keith Cole, CEO of stationery specialists Coles Pens, explains why there is a growing demand in this fast paced digital age and why stationery is a savvy buy for retailers. “The public still love a pen. It has become more than just a writing implement – it’s a sign of power and success. We have seen the demand for more prestige items increase over the last few years, as more and more people invest in quality, heirloom fountain pens, looking at them as collectable investments …show more content…
Much like a well-made handcrafted watch, legacy items are where it’s at when it comes to pens, the more exclusive the better. German precision brand Otto Hutt, exclusively distributed through Coles Pens, who began with pocket utensils before extending their range to include weighty silver pens, are sticklers for the kind of detail a collector would look for. Built to last with immaculate craftsmanship, every single part, however small, is made in Germany and includes a unique 6-digit serial number engraved on the …show more content…
Coles Pens, who offer a selection of leather bound journals, have had to expand their range, not only holding more SKUs, but also providing more colour options to meet requirements. This year too, Coles Pens introduced their leather Photo Album, an item that had taken a backseat over the last decade thanks to the popularity of digital. However, following the trend for ‘old’, it seems the traditional album is back in