Experience curve effects The media and entertainment industry leaders such as Comcast Corporation, Walt Disney Company and Time Warner Inc. have been operated in this area over decades, therefore, they understand with consumer wants, need and how to gain loyalty from consumers for their brand names which helped corporations survive through the fluctuating in the market, these companies continue to gain a benefit based on their experience and reputation in media and entertainment industry. There is a new company who want to enter the industry, such as Netflix who shown a rapid growth by learning the leaders' companies and developing market domination in video sector. Since Netflix enter as new companies in this industry they offered a video