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Comcast Essay

1523 Words7 Pages

Olivia Giddens
EMI Case Write Up
10/18/16
Comcast Corporation Comcast is a global media and technology company that currently holds the title of the nation’s leading providers of entertainment, information and communication products and services. In 2011 Comcast merged with NBC Universal and now owns two TV networks, 26 TV stations, 20 cable channels, several production facilities, two multipurpose halls and sports stadiums as well as shares in two professional sports teams making it the largest broadcasting and cable television company in the world by revenue. 3 Comcast operates numerous cable-only channels including E! Entertainment, the Weather Channel, the SciFi Channel, the Golf Channel, MSNBC, CNBC and NBCSN. Comcast also is responsible …show more content…

XFINITY TV allows customers to view more content wherever they are, on any device. The X1 is an interactive TV experience that allows customers to gain instant access while also generating personalized recommendations and apps on the TV. Comcast provides the nations fastest in-home Wi-Fi speeds including Gigabit Pro, which offers symmetrical 2 Gbps speeds. In the last 14 years, Comcast has increased Internet speeds for customers 16 times in the last 14 years.4 Comcast is also a proud owner of Xfinity Voice which is a home phone service that delivers all the functions of traditional phone services, offers unlimited direct-dial local and domestic long-distance calling, web access to voicemail, 12 popular calling features plus enhanced voicemail and readable voicemail sent right to customers’ email accounts. Xfinity Home is Comcast’s home security service consisting of remote arming and disarming, real-time text and email alerts, 24/7 video recording, live video …show more content…

Retrain all customer service employees and create a new handbook. Have a bigger presence in social media to address problems and concerns of the customers and train them to respond in an appropriate manner. These customer service reps should be young, be able to make pop culture references and/or jokes (There has been many articles on a company’s funny (but very helpful) response to a concerned consumer)-free advertising! Create an incentive: if an employee receives a good review, reward them. Also, update the customer service page to be more interactive. Make it easier to subscribe and cancel subscription. Add a “create your own bundle” service along with a virtual employee to help consumer through the process. Able to choose the channels you want, Internet speed,

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