Come On I Thought I Knew That

Suppose two individuals are corresponding with each other through two different messaging applications. One application displays text that is thin and sans-serif, the other application shows text that is bolded and serif. Depending on the application, the receiver may derive different connotations from the text, despite the message being written exactly the same. For instance, the receiver may find the text causal in the first application, and creepy or angry in the other. As noted by Abhijit Naskar, a prominent neuroscientist, “[t]he concern of [one's] brain is not to see the actual nature of reality, but to represent the reality to [one’s self] in such a way that suits [one’s] needs.” The way people delineate reality and respond to that

For instance, typefaces is capable of of affect people’s memories through their reactions of unfamiliar text. In the article, “Come On, I Thought I Knew That!”, Benedict Carey noted that people tend to remember written information that were not in a common typeface. When people see text that is in a style that they are not used to, their brain tends to process it slower and work harder to understand the text. When people have to devote all their attention towards understanding a piece text, they tend to remember it. Additionally, different typefaces can alter the way people think about how appealing the subject of texts. In “Does ugliness affect judgment? The effect of typography on movie choice” article, Sushi Subburamu concludes that when it comes to rating a movie, typography subconsciously has a role, but it does not have any significant role in the selection of a movie. This is interesting because when it comes to rating a movie, the style of the written information on poster has nothing to deal with the actual movie itself. The fact that there is correlation between different ratings and typefaces shows that typography can affect the way people respond to products that include