Lead #1 - Background Commercials during the 1980s were timeless, since we clearly recall the catchy jingles, such as the Big Mac song by McDonalds. “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Did you know that McDonalds once offered a twenty-four-piece chicken nuggets value pack? Times have changed, just as advertising has changed. In the 1980s Integrated Marketing Communications (IMC), was developed as a synergistic communication concept for marketers and advertisers to convey an applicable, pertinent directive to buyers, which differed from the conventional method. Prior to the advent of IMC, organization departments operated independently without conceiving the benefits of integration.