ipl-logo

Company Background: The Background And Background Of KFC

1202 Words5 Pages
bulb-icon

Recommended: Strategies adopted by kfc

Company Background
Kentucky Fried Chicken also known as KFC Corporation, headquartered in Louisville, Kentucky, in the United States, is the world’s most famous chicken restaurant; and the third largest food chain in the world that sell fast food specializes in fried chicken. In 1930, The pioneer, Colonel Harland Sanders sold fried chicken from his roadside restaurant in Corbin, Kentucky.He created an Original Recipe fill with eleven types of spices and herbs that present freshly making delicious taste in 1939. He used his own image “Colonel Sanders” as the permanent figure of KFC logo which is well-known over the globe. In 1952, KFC first franchised opened in Utah. In 1964, He sold his company to John Y. Brown, Jr. And Jack C. Massey, a small …show more content…

KFC’s ability to serve its customers was directly affected by them.(Kotler, 2003). KFC’s microenvironment is influenced by three most important components which are the company, competitors, and consumers.
2.1.1 Company
PT Fast Food Indonesia Tbk, the executive franchise holder of KFC brand in Indonesia was founded in 1978 by the Gelael Family. The very first restaurant outlet was opened at in October at Jalan Melawai in Jakarta. The opening was successful and as a result, more outlets was expanded not only in Jakarta but also in other major cities in Indonesia; Manado, Bandung, Surabaya, Medan and Makassar. In 1990, Salim Group enters as one of the major shareholders, which reinforced company’s extension. In 1993, The company became publicly-stated in Indonesia Stock Exchange to increase its development growth. The present majority shareholding of 80 percent is distributed 43.84 percent to PT Gelael Pratama, owned by the Gelael Group and 35.84 percent to PT Megah Eraraharja, a company under the Salim Group; while the minority (20 percent) is shared by the Public and Cooperatives.Now, KFC Indonesia has reached more than 490 outlets over 110 territories with market share up to …show more content…

Many population in Indonesia are also islamic that do not consume beef and pork. They applied another marketing concepts by trade-marking its products as “HALAL” which proved it also can be produced by islamic people. KFC sells different products in every different countries based on the cultures and attract more consumers by applying logical and strategic marketing concept in every different countries which also happened to have different

Show More
Related
253 Words | 2 Pages

In the review of the corporate level strategy, we can see many different competitive advantages branching from their use of corporate diversification and vertical integration. Going deeper into those strategies the three elements that allow for a competitive advantage for The Kroger Co. include operating into different markets, having a successful customer reward program, and by having many different locations nationwide under many different brand names. The VRIO analysis found that all three of these give Kroger’s a sustainable competitive advantage by being valuable, rare, costly to imitate and having the right organization structure business wide. In the review of the business level strategy, there were just as many different competitive

Read More
1355 Words | 6 Pages

In FY14, the Company reported sales of $3.8billion, with a total sales growth of 5.3%, while that of the industry was 2.0%. The most value-added attribute is JBH has always been supported by a low cost model, which enables it to offer to customers a wide range of products at a competitive price. JBH’s closest competitors include Harvey Normans, Dick Smith, Big W, Kmart, The Good Guys, Betta Electrical. It was first listed on the Australian Stock Exchange (ASX) on 23th October

Read More
879 Words | 4 Pages

The company started with 12 employees packing the boxes by themselves. Their first month started with 49 boxes - including handwritten notes. When the company reached 1500 boxes, this process stopped and another company was hired (Tastytrade, 2013). After four months of success in their business, the founders decided to expand internationally to Canada by maintaining the same type of products and providing benefits to the first 100 customers who signed up in the subscription (Boyd Myers,

Read More
1071 Words | 5 Pages

Scenario One Corporate social responsibility (CSR) is a new concept that has been integrated into the operations models of many organizations. It is an ethical mandate that requires a corporation to establish initiatives that reflect on specific social and environmental wellbeing. All efforts are supposed to go beyond any provided regulation. Wholesome Hamburger Company’s ethical challenge is related to its failure to observe tenets of corporate social responsibility, especially that of sustaining the environment. The drought situation is a significant issue that has potential to affect the operations of the establishment.

Read More
918 Words | 4 Pages

In 1957, following the death of Joao Arnstein, Felippe became president of the company and his brother, Carlos Sergio, its managing

Read More
2096 Words | 9 Pages

In 1861, the business was completely handed down to both his sons, Richard and George as John’s wellbeing was deteriorating at a fast rate. The

Read More
755 Words | 4 Pages

Stakeholder analysis Stakeholder are entity that will affect the organization actions, objectives and policies. There are two types of stakeholder which is internal stakeholder and external stakeholder. The McDonald’s stakeholders are customers, suppliers, employees, managers, government, local communities and pressure groups. Customers Customers are the external stakeholders of the company, no customer mean zero profit.

Read More
1823 Words | 8 Pages

Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

Read More
733 Words | 3 Pages

1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

Read More
3370 Words | 14 Pages

STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).

Read More
1972 Words | 8 Pages

Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

Read More
893 Words | 4 Pages

KFC has its headquarters at 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial style building known

Read More
1780 Words | 8 Pages

KFC has handle this is situation very tactfully and has obeyed the policies of the Government as prescribed by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain and design its price policies keeping in view the income and income distribution of the people living in the country. That’s why all the classes are the target market of KFC.

Read More
1626 Words | 7 Pages

Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since.

Read More
748 Words | 3 Pages

The price strategy which KFC is currently adopting is geographical pricing. It is because the menu prices is set differently in each country. For example, KFC Malaysia snack plate is priced at RM 5.95 while snack plate in Singapore is priced at SGD 6.40. Generally, they use market penetration pricing for new products. KFC sets their price slightly lower as compared to their competitors in order to entice customers away from their competitors.

Read More

More about Company Background: The Background And Background Of KFC

Related Topics

Open Document