Products are made in the factory but brands are created in the mind. Mcdonald’s is the second more largest fast-food chain in the world with over 36,000 locations worldwide. So how is Chick Fil A, a restaurant with only about 2,500 location compete? Well, it all comes down to the brand. Mcdonald’s and chick fil a differ in many ways. As we look further into the organizational structure, leadership style, and personality of the two of the leading restaurants in the fast food industry, take note of what sets them apart from one another.
First, let’s discuss the history. Both restaurants were founded in the 1940s. Two brothers names Richard and Maurice McDonald made some changes to their pre-existing bbq shop that allowed them to focus on their most popular items and the quality of quick service. These changes really put the restaurant on the map And it eventually goes the attention of a man named Ray Kroc.
Kroc cut a deal with the McDonalds brothers that allowed him to further franchise the business. Within the span of 6 years, Kroc opened more than 100 stores.
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Kroc ended up buying the land where the franchisees were and were eventually able to buy the company out for $2.7 million. In 1961. As we continue with the timeline, ray continues to make changes to the restaurant that allows the restaurant to continue its rapid growth, changes included: name change, adding a mascot, the expansion of the menu and even getting rid of cutlery all together and just using disposable packaging. Thus, the Mcdonald’s restaurant was