M8: Assignment 3 Deniro Dawson Justin Palyvoda Caitlin Gayle Po Melanie Shane INFO 290_21 Professor Chen Macy’s vs. JCPenney Word Count: 1205 Introduction Macy's, Inc. is a retail company operating stores, websites and mobile applications under various brands, such as Macy's. The Company sells a range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer goods. J. C. Penney Company, Inc. (JCPenney) is a holding company. The Company's business consists of selling merchandise and services to consumers through its department stores, its website, applications for desktop, mobile and tablet devices. Its department stores and website generally serve the same type of customers, offers the same mix …show more content…
For example, the get to the department “shoes” it takes me one click on Macy’s website, while on Jcpenney’s website it requires two clicks. Even to access my account on Macy’s website it requires one click, you can hover over “My Account” where it allows you to click sign up or login. While on Jcpenney’s website it requires me to actually click my account, then it allows me to choose whether I would like to sign up or login, which results in two clicks. Factor 2: Speed Results After performing a website speed test on Macy’s and JcPenney’s website using webpagetest.org, the results state that JcPenney’s website is 0.645 seconds faster than Macy’s website. But while testing it with my own eyes, I believe that Macy’s website is a bit faster than Jcpenney’s website and easier to access. Factor 3: …show more content…
There are six things that you can click on once you get to this section, Locations and hours, store events, catalogs, tell us what you think, macy’s backstage, and my stylist personal shopping. What is good about the way the macy's organizes it, is that there are plenty of options to click on so the customer has a better chance of receiving more direct help. I personally like what JcPenney does more. Instead of having to scroll all the way to the bottom of the page like Macy's. At the top of the page that you are taken to it says, near you Find a store, which yes is less of a direct help than macys but it is exactly what the person trying to navigate the store will