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Compare And Contrast Porter's Five Generic Strategy

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Recommended: Porter's five generic strategies

MGT 657
STRATEGIC MANAGEMENT

MICHAEL PORTER’S FIVE GENERIC
STRATEGIES

PREPARED FOR:
MRS. AINIE HAIRIANIE ALUWI

PREPARED BY:
ASHRIFA BINTI AHMAD
2013200066
BM2505M

MICHAEL PORTER’S FIVE GENERIC STRATEGIES According to Porter, strategies allow organization to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Porter calls these bases ge-neric strategies. I had chooses the Porter’s (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance from Academy of Management Journal. The pri-mary purpose of this paper is to demonstrate the viability and usefulness of categorizing firms within an industry into strategic groups on the basis of their intended strategies. These intended strategies identified on the basis of Porter’s (1980) generic strategies which is differentiation, overall low cost, and focus.
According to Dress and David(1984) the field of strategic management has shown a no-ticeable shift away from the atomistic view of strategy, in which each firm is considered unique in all aspects toward anew view that supports the recognition of commonalities that exist among firms. Unfortunately, most of the multivariate measurement of strategy used to develop the stra-tegic groups concept has relied almost exclusively on measures of implemented strategy. One problem with existing typologies has been that few of the propositions regarding the types of strategies a firm may
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