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Compare And Contrast The Peripheral And Central Routes In The 1984 Election

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The 1984 election between the Republican candidate Ronald Reagan and Democrat candidate Walter Mondale was one that was mainly focused on economic issues, but also had some focus on social issues as well. Furthermore, both candidates had to be on top of their persuasion game, and they both used distinct peripheral and central routes in order to convince the general television watching American citizen to vote for them. First, Ronad Reagan in his Prouder, Stronger, Better commercial described the thriving economic state of the country by using a central route of persuasion. This central route of persuasion used cold, hard facts to describe the low rate of unemployment at the time, saying "today more men and women will go to work than ever before".
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He would give his opinions, however, he stated the facts and talked numbers with the people to back it up. He did this to give credibility to the solutions he advised for the issues they were facing. Reagan mentioned various events, for example, the issue with the government being involved in the farm economy. He stated percentages of the money the government had put aside for farming, yet the money was not enough. He also talked about the control the government had over the farmers, their farm organizations and how they were not fit to control them because farmers knew what was best for themselves.

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