‘Arab Springs’ and ‘How Media Lies’ are two phenomenal documentaries that unveil the truth behind the cameras that capture real life events that the facts have been greatly altered. The purpose of this essay is to determine how the media changes the perception of a story by framing, persuading and propagating. “All media exist to invest our lives with artificial perceptions and arbitrary values.” Said Marshall McLuhan. Most audiences do not necessarily know that in a way, they are being deceived. Firstly, editors frame images of certain events to feed the audience what they want. Media has to frequently change their ways many time to match the audience taste. Just as the current generation now has move on to mobile devices and the internet, …show more content…
The Israeli militants proved that conflict can be created. They would force american journalists to write favourable stories about Israel. According to Solomon.A (2004), “The Israeli Press office is spitting out press releases, statements, information, all the time.” Unlike the Arab Springs where everything was shot live where there is no time for altering to be done. Besides that, news framing and product plugola has a common ground as they both use subliminal messaging. According to Lester, P.M. (1995), “The purpose of advertisement is to attract attention,create an opinion and move the viewer to a specific action.” Product plugola is done so often and has been fine tuned that the viewers are unaware that they are watching a commercial. According to Lester,P.M. (1995), “propaganda simply meant a way to spread an idea to a large population while persuasion uses factual information and emotional appeal to change a person’s mind and to promote a certain behaviour.” Persuasion and propaganda plays a huge role in the selection of news event and reporting. Their role is to get free, favourable publicity. The means of persuasion, appeals into 3 categories. Ethos, Pathos and