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Comparing Asos, Missguided And Boohoo

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The three online retail sites I have chosen are Asos, Missguided and Boohoo. The reason for choosing these three sites in particular is because I find myself regularly shopping on them. The item I chose to shop for is a simple pair of blue jeans. I am very interested in fashion and can admit I have a growing obsession with online shopping as I find it quick and easy. Asos – “As Seen On Stars”
A) Product Quality
The products on Asos vary in quality as there are many different brands available to the consumer. These brands can go from high street brands such as “New Look” and “River Island” to more luxury brands such as “Karen Millen” and “Ted Baker”. I chose to just go for the simple Asos own brand jeans. From experience I know that this …show more content…

They are modern and quirky. My favourite thing about these sites is that they are so easy to navigate which I prefer over Asos. They use bright colours and bold letters. It is really easy to find what you’re looking for as they are only offering you their own range of clothing. I found the jeans I was looking for in half the time it took me on Asos.

Overall I really enjoyed shopping on all three websites. There are certain features on all three websites that I prefer over the other. I genuinely love online shopping as it does not involve the stress of busy shops and packed changing rooms. I also love the experience of being able to shop anytime that suits me in the comfort of my own home. I have however found shopping online can lead to impulsive buying as it is easy to overspend when you’re adding items to a basket and not physically holding a product in your hand.

Advantages of online shopping;

24 Hours …show more content…

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