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Comparing Barnes And Noble

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Barnes and Noble faces different threats, mainly Amazon and independent bookstores. Amazon is starting to open brick-and-mortar stores to compete with Barnes and Noble stores. So far it hasn’t done too well for them but it is something Barnes and Noble should keep aware of. Amazon has their Kindle to compete with the Nook, both devices that allow people to read e-books. The number of Amazon prime members is rising and one of its main benefits is free two day shipping, which might make customers lean towards ordering books online through them.
Amazon is Barnes and Noble’s biggest disruptor. Amazon has put a number of companies out of business and Barnes and Noble is trying to avoid this feat from happening to them. Amazon is the world’s leading …show more content…

Some people prefer these shops over Barnes and Noble because it has more of an at-home, cozy feeling which is what Barnes and Noble has to incorporate into their stores somehow. Barnes and Noble has to focus on what they do offer – the experience. In regards to the value proposition, they need to provide an unforgettable experience in the bookstore while increasing brand awareness and making better use of their space. This can be done through celebrity endorsements for novels, celebrity hosting events, cooking classes, offering student discounts, lowering prices by generating more money at events hosted, etc. The millennial generation is a huge target market and they want a memorable experience. This will result in an overall increase in …show more content…

This would create a fun experience for them while also increasing brand loyalty among their parents. To take advantage of this digital era, they could start a social media campaign where college students will be encouraged to post a picture of them reading their favorite book or textbook in a creative place on their college campus. The most creative picture will then be featured on the Barnes and Noble website and the winner will receive a $100 Starbucks gift card. Even with declining sales and Amazon being the powerhouse that it is, the future can be bright for Barnes and Noble. They need to keep up to date with consumer insights and work with what they have. Upgrading their website and app is necessary to keep pace with Amazon but utilizing their stores to their fullest potential is key. They have such huge stores with tons of space that can offer an experience nobody else can. If Barnes and Noble takes any of my recommendations I believe they can get back to the powerhouse in the book industry that they once were and put Amazon in their

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Barnes and Nobles, who uses a multi-channel distribution platform operate in two segments: Barnes & Noble Retail (including Barnes and Noble Education, Inc.), and NOOK. Under Barnes and Nobel Retail they have 640 stores, an eCommerce site, and Sterling Publishing Company. The retail segments include, general, which primarily sells trade books and makes up a significant portion of their revenue, college, which solely focus on the college market and is usually owned and operated by the university, and specialty stores, who carry specific genres of books including religious, children’s and professional books catering to a local set of customers. Their B2C e-commerce presence incorporates convenience and low-cost operations for Barnes and Nobles.

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I started with the Barnes and Noble website http://barnesandnoble.com and print-screened the security certificate information. Barnes and Noble uses a secured communication connection Transport Layer Security protocol of TLS 1.2, an Advanced Encryption Standard (AES) using 128 bit encryption (High); and anonymous key agreement protocol of ECDH_P256 with 256 bit exchange. The URL Address is noted as "Not Available".

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So, it can be greatly profited from that industry. More books can be introduced from e-books to hard copies, even second-hand books. Amazon's share of all new book unit purchases was 41 percent. They also dominate about 66 percent of all new online boo, in print and digital copies. Amazon also has the largest share of the e-book market as well, with 67 percent.

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I would recommend that Barnes and Nobles work with various innovative teams to develop new products with more unique features. Currently, Amazon and Barnes and Nobles have too many similar products; the company is recently offering its Nook eReaders in a smaller touch screen; the new look will definitely attract more customers. I would also recommend that Barnes and Nobles to increase brand recognition; this strategy is very important because the company is able to maintain current customers and acquire new ones as well. In addition, they can attract those customers who have not been able to find various eBooks not offered by other vendors. Barnes and Noble could consider partnerships with bigger companies such as Google and Microsoft in

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The business that I began writing about in my First paper was Barnes and Nobles. I decided to write about this company because I feel like the older I get, books are making a big come back. However, what I learnt from my first paper surprised me. I found out that Barnes and Noble was actually not the big Goliath of the book industry as I had thought, and that they were even struggling due to their Nook tablet that was made to compete with Amazon’s cheaper subscription offer to an unlimited amount of books for a low monthly rate.

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Amazon has recently announced the release of their new product, the Kindle Fire. Responses to this release has been significant; Amazon is taking 20,000 orders per day leading it to have around 2.5 million pre-orders by the time the Kindle Fire is officially released. In addition to this, Amazon can be viewed as a threat due to them having the most popular online shop. Amazon was able to tackle down barriers between them and Apple making them a tough competitor. Amazon, despite the competition it has created, is not expected to cause any major problems for Apple in the near future (Brew, 2011).

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I have a great interest in books and in the literary market. My future goals include me, becoming a literary publicist. Therefore, I believe that Barnes and Noble would be a great place for me to work to understand how the mind of consumers work and learn skills that would benefit your store as well as my future. I am an avid reader and a more enthusiastic writer. I always wanted to work in a bookstore, before coming to the United States I wished to work on Borders, but after it collapsed and I came to the U.S. I turned to Barnes and Noble to satiate my thirst for books.

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Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

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