Comparing Dos Equis And The 2013 Super Bowl Budweiser Ad

The advertisements for the Dos Equis attracts their audience with a different approach by showing the most interesting man in the world drink their beer. Most beer commercials boast about their great tasting or high quality beer, while Dos Equis uses a different method. In these advertisements it lists accomplishments of the most interesting man in the world, or actor Jonathan Goldsmith. Then near the end it shows him in a club setting surrounded by women and then he says "I don't always drink beer but when I do I prefer Dos Equis. Stay thirsty my friends." In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.

One is the 2013 Super Bowl Budweiser commercial. In this commercial it shows a emotional, and touching relationship between a horse and the trainer. These ads are similar because they don't focus on the product but showing a story instead. Their ads makes a good impression on the viewer, which imprints the product in the consumers minds. The Budweiser ads are also a bit different with Dos Equis taking it a bit farther by making a ethical appeal to their beer. In comparison to the Samuel Adams Summer Ale ad the Dos Equis commercial is very different. In the ad it introduces the beer and then has people explain it flavorful taste. The Samuel Adams ad takes a more logical approach to advertise its beer by making it appealing because more people like the taste. While the Dos Equis ad comes off more confident by not bragging its quality or taste it simply implies it's the most favorable drink of the worlds most interesting man. Therefore the Dos Equis ad makes a better appeal because people would prefer rather have a beer liked by the worlds most interesting man than just a good tasting