Thirsty for Money: Gatorade and Vitamin Water Zero Depicts Ethos, Pathos, and Logos Through Advertisements The act of competitiveness is present in nearly every aspect in life. For example, sports teams compete for championship titles and countries compete for power. In a more common case, companies like Gatorade and Vitamin Water compete to be the better sports drink. These two well-known companies communicate through advertisements to lure consumers into buying their products. This particular advertisement for Gatorade portrays an ongoing battle whether water or Gatorade is better for the consumer. Gatorade attempts to provide a solution to hydrate the body with electrolytes and still be flavorful. On the other hand, Vitamin Water Zero claims to be just like water in terms of its zero calorie content, but instead it is packed with flavor. Ellen DeGeneres is featured in this advertisement to convince consumers that even celebrities consume this product. After examining these two advertisements, Gatorade is the more effective advertisement than …show more content…
After considering all the aspects of the Gatorade and Vitamin Water Zero advertisements, the Gatorade advertisement in more effective through the use of ethos, pathos, and logos. The Gatorade advertisement portrays the non-stop controversy between water and Gatorade. It simply is not better than water, but it is an alternative when wanting something that is more tasteful and hydrates the consumer. Gatorade uses more celebrity representatives which concludes to a greater publicity. Although the Vitamin Water Zero advertisement lures their consumers in, it is not as effect as the Gatorade advertisement. It appeals to the older crowd, which is considered to be the population minority. Vitamin Water Zero products are also more expensive than Gatorade. With that being said, Gatorade depicts a more effective advertisement than Vitamin Water