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Comparing Homer's Odyssey And The 2011 Honda Odyssey

1266 Words6 Pages

The 2011 Honda Odyssey advertising campaign used both romance and a rock concert to sell their minivans. Both advertisements have many similar aspects, but they also differ in those same aspects. The content, the visual features and the language are what make up these ads, what makes them appealing and what sells the product. First off, the Romance advertisement is using romance and intimacy to sell the all-new Honda Odyssey. Romance and intimacy are often two aspects of a relationship or marriage that a couple needs to constantly work on. Honda is selling a solution to these very common problems that many couples are faced with. The Rock Van advertisement is selling a concert-like experience for the consumer. Both of these advertisements …show more content…

The Romance and the Rock Van advertisements have very similar layouts. The Odyssey itself is shown in both ads and the written components are both perfectly situated in the left hand corners where they are visible, but not over-powering to what the visual aspect is trying to convey. Lighting is a very powerful visual features that both of these ads use very well. Within the Romance ad there are many different light sources such as, the street lights, the very large full moon, the two candlesticks on either side of the van, the star-like glow surrounding the van and also the golden glow that is shining out through the open door. The different types of lighting, specifically the full moon, the candlesticks and the star-like glow add depth to the romantic vibe. The golden glow that is shining through the open door gives the Odyssey a heavenly look, which makes it even more desirable. The Rock Van ad also has many different light sources such as, fireworks, concert lights, the lights in the windows of the city buildings and also a street light. Together, these different methods of light create the concert theme and in both cases, the lighting helps in making the Odyssey the main focus and the very first thing that catches your eye. In the Romance advertisement, there are significantly more visual features than the Rock Van; there …show more content…

Language is a strong way to convince consumers to buy a product, as it is in both of these advertisements. Both the Romance and the Rock Van ad share the same phrases that ends their written components “The van beckons. Like no van before”. The definition of beckon is something that is either appealing or inviting. The company is insinuating that the new Honda Odyssey is more appealing than any other minivan that has come before it. In both of these ads, the written component adds depth to the theme that they are both portraying. The Romance ad introduces the Odyssey as “That special van has come along”; this phrase implies that the Odyssey is the perfect match for a couple seeking romance or to improve their intimacy. It also says “Inside you’ll find available features like heated leather seats to warm things up and a cool box that keeps chilled refreshments at the ready” this is adding much more depth to the theme of romance and it is also selling the comfort that this product offers. The word enchanting is used to describe the Odyssey which directly ties into the star-like glow surrounding the van itself. “All while a tantalizingly efficient 28 hwy mpg V-6 keeps the fire burning longer than ever before. Date night will never be the same”, sex is a very powerful way to sell products, this phrase

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