Why do we conform, and how far does it go? Solomon Asch asked this question and devised an experiment to see if subjects would conform even if they were uncertain that the group norm was incorrect, this eventually led to Milgram’s and Stanford’s own psychological questions about not only conformity, but also obedience and the roles in which people adapt. This paper will take a deeper look into these experiments, and apply their findings to current and past national events such as the American Armed Forced at detention facilities and the systematic torture of prisoners, along with how these experiments relate to advertising and how it is designed to stimulate a since of conformity among a generation. Finally how does society react towards