In the golden era of internet streaming, cable television has an uncertain future. Streaming platforms created competitive environment and has become a massive threat to broadcast television. Within the next 10 years, it is possible that cable television could no longer exist. Television is no longer watched the way it once was, nor are cable shows produced the way they once were. Americans no longer feel the need to pay for an overpriced one-size fits all cable package, instead we’ve turned to streaming services. Netflix, Hulu, and Amazon Video have revolutionized the market and consumers are gravitating towards these streaming platforms more than ever now. Nowadays we don’t watch television on an actual television anymore. Traditional cable …show more content…
Netflix is one the most popular streaming services that offers not only shows, but movies as well. It has drastically changed how viewers consume television. Younger viewers gravitate towards Netflix because of its services, the content it offers, and the personalization. Netflix caters to creating a wholesome experience without any commercials, ads, and getting straight to the content. It has features that enable you to personalize your own account by picking out your favorite genres. Through this feature, Netflix is able to customize its users experience by providing recommendations they’d like to watch based off of how viewers rated and reviewed previous shows and movies they watched themselves. Netflix has gained a massive amount of popularity and over the years was able to make deals with studios such as Paramount, Lionsgate and more. This enabled Netflix to have exclusive access to major popular movies that weren’t available anywhere else. Netflix offers an entire wide selection of iconic movies throughout pop culture across various genres. This lead to Netflix creating their own original programming. Netflix started to develop its own original content and produced shows that were generally cheaper to produce than most cable mainstream television shows. Netflix was able to create beloved shows like Stranger Things, House of Cards, Orange is the New Black, Narcos, and an abundance of more. Not only was Netflix …show more content…
These three are similar streaming services and people will often have subscriptions to at least two services, if not one. Each companies sell their entire seasons in blocks and alludes to their viewerships by creating quality content over quantity. Recently, Disney has made the decision to soonly remove all their content from the stream services mentioned above and create their own service launching in 2019. There was a time when watching Disney movies on Disney channel was what every kid looked forward to at 8:00pm, however times have changed and now every single movie will be a click away with their upcoming stream service. Disney’s decision comes as no surprise as similar brands have established their own streaming services such as FX Now and HBO GO. Disney will have a massive library for their viewers to choose from, while incorporating their old-time classics and their recent animated hits. Luckily for Marvel and Star Wars fanatics, Disney owns both. Therefore, every Marvel Studio block-buster and LucasFilm movies will also be available, which allows Disney to expand their audience demographic across all ages and genders. Disney’s decision came after executives came to the realization that streaming service was not a disruption in the market, but it was the future of television and it was