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Comparing The Ensure Effect Experiment By Richard Moreland And Scott Beach

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In the exposure effect experiment conducted by Richard Moreland and Scott Beach, the researchers wanted to know if a continuously exposure of something or someone would make people like it more or less. The purpose of this experiment was to demonstrated how people develop affinity with aspects or characteristics they seem known. In the experiment, four women with similar characteristics (attractiveness and appearance) participated. People who play role and work for the experiment are professionally called “confederates”. The experiment was conducted in a large class room (200 seats approximately); the confederates came to class as students at different times throughout the semester. At the end of it, researchers asked the students to rate the women on these …show more content…

At the end of the experiment, researchers found out that familiarity did not have strong effect on the people; however, students perceived attractiveness and similarity more often. People considered more attractive the woman they saw more in classroom. Besides of this, the participant rated more similar to them the woman they saw more.
This is one clear example of the mere exposure effect theory or familiarity principle. This theory tells us that people tend to make unconsciously preferences for something or someone if they have seen it previously. People make choices of things they consider familiar for them. They do not understand why they choose what they choose, or why they prefer this person over someone else. From my point of view, I consider that this theory also can be called as “subliminal exposure”. People get influenced by certain aspects without realizing they are doing so. This is very tricky to our minds. For example, I am going to take a particular scene from the movie “Focus”. The move is about a con man and how he tricks people to get what he wants. In this particular scene, he and a blond girl were in a football game, and he started to bet with a “random guy”. After losing many times,

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To Milgram’s surprise, the pilot study showed a 60 percent fully obedient rate, far different than what most had predicated. However, this pilot was dismissed as “irrelevant” by one of his colleagues on the basis that Yale students are highly aggressive and competitive by nature. Milgram then moved on to regular experiments drawing his subjects from regular New Haven society by way of newspaper advertisements. Subjects ranged from white collar professionals to the unemployed, although all were male, and the results were the same as the experiment with the Yale students.

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