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Comparing Two Razors

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My two images are advertisements of two different razor companies. The first ad is from Venus Vibrance made by Gillette, from a 2005 Cosmopolitan magazine; my second razor advertisement is from Schick the Intuition razor, from July 2003 Marie Claire magazine. Both images advertise women’s razors in a way to appeal other young women. The audience is for young women between the ages of 14 to 35. They make the images very realistic and one is eye catching and the other reveals that shaving is not glamorous. However the Intuition and Venus ads conveys, the two images to have both similarities and differences. The Venus advertisement has a beautiful super model in a white bikini, with her hands up and a beautiful smile on her face. It looks …show more content…

My first approach would be the beach seen, I would change it to a down to earth woman shaving in the shower using the razor. Showing the before and after photos of a woman with hairy legs using the razor. Mainly they need to show off the razor not the model she is not for sale. Women are not interested in a woman in a bathing suit. Women want to see super smooth legs and good results. Just standing in an image by the ocean dose not bring out the product that is being advertised. Like I said in my writing shaving is not glamorous or exciting to us as women know the struggle to shaving. That is why Venus needs to make their ad different and their products if they want to stay competitive with other razor companies. The best way to change an image is to see what women really want, women do not want to feel betrayed and feel down about their self-esteem. Venus always has a girl that is skinny in their advertisements. Why not put a plus size model in there advertisements, so all women will feel like the product is for all women. It feels like Venus is against people that have weight problems in their image to the world. For instance I would put women of all ages and shapes and sizes on my advertisement. Many companies use sexy women or men to advertise their products, but you have to compromise and change up the images. On my advertisement I would put a free coupon at the bottom to get women to try and coupons to save like 50% on the razor. Advertising plays a huge role in our society you have to please

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