Abstract American Eagle is an American based clothing retail store. This paper will explore the company in depth, some of the recent marketing trends, and strategies to strengthen their future. The company has expanded to over 20 countries worldwide. American Eagle also owns the brand Aerie, which is a lingerie company. Both companies have a powerful online presence with online shopping, and smartphone apps. Their online presence allows them to be available in 81 countries. Both American Eagle and Aerie are currently profitable and thriving. These stores have popular competitors that can make it difficult to profit. While they may still be profitable, things can change quickly in retail. It is important that these companies have strategies in place to continue their profits and remain competitive. Some strategies include strengthening their ecommerce, expanding into regions they are not currently in, closing stores that are not performing well, and lastly would be focusing on men. Men have a large online shopping presence and if the company caters to them, it would be both strategic …show more content…
Some have been more successful then others. In 2006, they introduced MARTIN + OSA which was an active-wear brand for an older target market. After four years, the brand had shut down due to low sales. In 2008, they started 77kids. 77kids started out as an online only retail site for children’s clothing. After a few successful years online, they expanded by opening 20 retail locations. The stores also suffered from low sales, and were later sold to Ezrani 2 Corp., who was the former CEO of The Children’s Place. One successful purchase was in 2015 when they bought the Tailgate Clothing Company. This company is a sportswear inspired brand with a focus on collegiate apparel. Lastly, they purchased a premium menswear brand named Todd Snyder New York for $13.5 million (Gledhill,