Overall, Apple and RSPCA use internet marketing as a tool to promote their products and services whereas Sunrise Supermarket does not because it is a local business. Apple and RSPCA use internet to interact with their customers and users online as it is cheap and simple. It is cheap because the business would be using internet to connect with users across the world at anytime and anywhere in the world. Using internet there are many benefits to businesses such as they can target a wider range of audience and internet marketing also provides businesses with strategies where they can target their market. Apple and RSPCA use internet because it is flexible than offline advertising as it is easy to build relationships with customers online compared