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Comparison Of Keds And Taylor Swift's First Campaign

509 Words3 Pages

With Keds and Taylor Swift working together started their first ladies camping in the fall of 2015. Although this is their first lady camping this is not Taylor’s first campaign with the brand. She has been an ambassador for Keds since 2013. There is multiple ads that are all based on the camping, but overall the main argument is based on equality and female empowerment. Not only is Keds trying to send a message , but they are also persuading people to purchase their products. In today’s world, media seems to take a big part in our daily lives. Everywhere we go or even if we are just watching television we always encounter an advertisement. Companies used ads to promote their products, these ads tend to include strategies and rhetorical appeals to help promote their product more and change their audience viewpoint based on the ad. Keds uses a variety of appeals and needs in order to grab …show more content…

In the ad where Taylor Swift is standing next to some ladies we can see the ad uses a various amount of colors. Every female has a different color of just on resembling their mood for the day. For instance, the color yellow which Taylor Swift is wearing represent that she is happy or it can also resemble her life and how she has helped others. Even the color orange which is the color that the female next to Taylor swift is wearing represents enthusiasm, fascination, happiness or even success. The lady has a big smile on her face which is why we can consider why she is wearing the color orange as her dress. Not only does the ad have a various amount of colors, but also a numerous amounts of pictures producing a collage. The ad does have a various amounts

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