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Comparison Of Keds And Taylor Swift's First Campaign

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With Keds and Taylor Swift working together started their first ladies camping in the fall of 2015. Although this is their first lady camping this is not Taylor’s first campaign with the brand. She has been an ambassador for Keds since 2013. There is multiple ads that are all based on the camping, but overall the main argument is based on equality and female empowerment. Not only is Keds trying to send a message , but they are also persuading people to purchase their products. In today’s world, media seems to take a big part in our daily lives. Everywhere we go or even if we are just watching television we always encounter an advertisement. Companies used ads to promote their products, these ads tend to include strategies and rhetorical appeals to help promote their product more and change their audience viewpoint based on the ad. Keds uses a variety of appeals and needs in order to grab …show more content…

In the ad where Taylor Swift is standing next to some ladies we can see the ad uses a various amount of colors. Every female has a different color of just on resembling their mood for the day. For instance, the color yellow which Taylor Swift is wearing represent that she is happy or it can also resemble her life and how she has helped others. Even the color orange which is the color that the female next to Taylor swift is wearing represents enthusiasm, fascination, happiness or even success. The lady has a big smile on her face which is why we can consider why she is wearing the color orange as her dress. Not only does the ad have a various amount of colors, but also a numerous amounts of pictures producing a collage. The ad does have a various amounts

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The artist wears beautiful and extravagant dresses that are clearly able to showcase her wealth. Taylor swift uses exactly twenty outfits, however, there is one specific outfit that stands out because it is different from the girly, posh look that the singer always goes for. This outfit consists of a leopard print dress and some ankle strap heels. This print is unusual for Swift because leopard print is seen as more mature and less like the girly way she likes to portray herself. The leopard print may symbolize the media’s view on her preying over men, or it could also mean that she is a “crazy cat lady” that will end up unhappy and without a man.

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It’s that clear; He mentioned Taylor Swift directly in the song as becoming famous almost entirely because of him. Following the above lines, Kayne sings about all the girls that have seen the face of fame due to his contribution. While his allusive claims are both debatable and trivial at the same time, the claim on Taylor has certainly raised

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Josh Eels personal profile of Taylor Swift in Rolling Stone Magazine, sets about to provide readers with the process Swift has undertaken to complete her new album, 1989. Eell heavily uses imagery throughout the article, to allow the reader to feel as if they are actually sitting in and listening to what Swift has to say. Eell begins his article with a quote from Swift, describing a story of a man who Swift’s brother had seen earlier in the week with a cat on his head. Eell uses the story to mirror Swifts life; as Eell quotes that “being famous is a lot like walking around with a cat on your head.” This anecdote marries with Swifts initial story and allows readers to understand the sort of attention that Swift is subjected to daily.

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Towards the middle of the commercial the Taylor is surrounded with kittens she raises her bottle and the commercial says, “What if life tasted good as diet coke?” The commercial ends with a kitten next to a photo of the Taylor’s new album and the name of it written across the bottom which is named “1989”. Coca cola has their logo on the other side of the kitten. The very last thing we hear is Taylor announcing her new album, “Pick up my new album 1989 October 27th.”

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