ipl-logo

Comparison Of Keds And Taylor Swift's First Campaign

509 Words3 Pages

With Keds and Taylor Swift working together started their first ladies camping in the fall of 2015. Although this is their first lady camping this is not Taylor’s first campaign with the brand. She has been an ambassador for Keds since 2013. There is multiple ads that are all based on the camping, but overall the main argument is based on equality and female empowerment. Not only is Keds trying to send a message , but they are also persuading people to purchase their products. In today’s world, media seems to take a big part in our daily lives. Everywhere we go or even if we are just watching television we always encounter an advertisement. Companies used ads to promote their products, these ads tend to include strategies and rhetorical appeals to help promote their product more and change their audience viewpoint based on the ad. Keds uses a variety of appeals and needs in order to grab …show more content…

In the ad where Taylor Swift is standing next to some ladies we can see the ad uses a various amount of colors. Every female has a different color of just on resembling their mood for the day. For instance, the color yellow which Taylor Swift is wearing represent that she is happy or it can also resemble her life and how she has helped others. Even the color orange which is the color that the female next to Taylor swift is wearing represents enthusiasm, fascination, happiness or even success. The lady has a big smile on her face which is why we can consider why she is wearing the color orange as her dress. Not only does the ad have a various amount of colors, but also a numerous amounts of pictures producing a collage. The ad does have a various amounts

Show More
Related

Texas Jr's Use Of Ethos Pathos Logos

1210 Words | 5 Pages

Progression 2 Essay 2 Commercials are used to make the viewer want to buy the product being sold. It is no surprise that all commercials use the three fundamental rhetorical strategies of ethos, pathos, and logos to brainwash us. In this context: logos is the message conveyed, ethos is the speaker that gives credibility, and pathos is how the audience is affected. The companies that create these commercials make the audience feel as if what they have now isn't enough. Then they go about selling the enticed viewer a product that can fix that feeling until the next commercial comes out to restart the process.

Read More

Overton Park Ethos Pathos Logos

1742 Words | 7 Pages

I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

Read More

Advertising's Fifteen Basic Appeals Summary

1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More

Aristotle's Ethos Pathos Logos

879 Words | 4 Pages

Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well.

Read More

Google Rhetorical Analysis

746 Words | 3 Pages

The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

Read More

Rhetorical Analysis On Blank Space

1584 Words | 7 Pages

The artist wears beautiful and extravagant dresses that are clearly able to showcase her wealth. Taylor swift uses exactly twenty outfits, however, there is one specific outfit that stands out because it is different from the girly, posh look that the singer always goes for. This outfit consists of a leopard print dress and some ankle strap heels. This print is unusual for Swift because leopard print is seen as more mature and less like the girly way she likes to portray herself. The leopard print may symbolize the media’s view on her preying over men, or it could also mean that she is a “crazy cat lady” that will end up unhappy and without a man.

Read More

Comparing Song 'Famous' By Kayne West And Taylor Swift

297 Words | 2 Pages

It’s that clear; He mentioned Taylor Swift directly in the song as becoming famous almost entirely because of him. Following the above lines, Kayne sings about all the girls that have seen the face of fame due to his contribution. While his allusive claims are both debatable and trivial at the same time, the claim on Taylor has certainly raised

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More

Covergirl Advertisement Analysis

277 Words | 2 Pages

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

Read More

Rhetorical Analysis Of Persuasive Advertisements

909 Words | 4 Pages

Do you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.

Read More

Katy Perry Covergirl Essay

472 Words | 2 Pages

The textual strategies used in this commercial is when she was pumping up the balloons with the mascara tube she was demonstrating how the mascara does the same thing with your eyelashes. In this ad she seems excited and happy because she loves her new look. Katy Perry wants the audience to know that when you use the mascara that it draws attention to you and if she she uses it you can

Read More

Josh Eels Personal Profile Of Taylor Swift In Rolling Stone Magazine

512 Words | 3 Pages

Josh Eels personal profile of Taylor Swift in Rolling Stone Magazine, sets about to provide readers with the process Swift has undertaken to complete her new album, 1989. Eell heavily uses imagery throughout the article, to allow the reader to feel as if they are actually sitting in and listening to what Swift has to say. Eell begins his article with a quote from Swift, describing a story of a man who Swift’s brother had seen earlier in the week with a cat on his head. Eell uses the story to mirror Swifts life; as Eell quotes that “being famous is a lot like walking around with a cat on your head.” This anecdote marries with Swifts initial story and allows readers to understand the sort of attention that Swift is subjected to daily.

Read More

Analysis Of Stay In Style: The Love Of Alex And Ani

1026 Words | 5 Pages

The Alex and Ani wants the readers to see the love between the models and by using red, this aids the ad in portraying the message. The male model is wearing a blue shirt, which represents relaxation and masculinity. The male model looks relaxed and confident with the female model, which helps assist the ad in sending the message across to the readers. In fact, by using different colors, the mood of the ad is set based on the meanings of the colors used.

Read More

Taylor Swift Commercial Analysis

758 Words | 4 Pages

Towards the middle of the commercial the Taylor is surrounded with kittens she raises her bottle and the commercial says, “What if life tasted good as diet coke?” The commercial ends with a kitten next to a photo of the Taylor’s new album and the name of it written across the bottom which is named “1989”. Coca cola has their logo on the other side of the kitten. The very last thing we hear is Taylor announcing her new album, “Pick up my new album 1989 October 27th.”

Read More

Taylor Swift And Feminism

1310 Words | 6 Pages

Abstract Taylor Swift has been marked by her many fans as an icon of feminism and empowerment. Inspiring girls on how their own experiences and personal truths are something worth singing about. Illustrating what she claims to be female empowerment through ‘squads’ and award speeches. With the rapidly increasing influence of mainstream media, it is imperative to highlight how big icons such as Taylor Swift are manipulating and being manipulated by the masses, society and the market itself for profit and personal gains.

Read More

More about Comparison Of Keds And Taylor Swift's First Campaign

Related Topics

Open Document