Did you know that Sears is not just a place to buy appliances or bedding for your home? Back in the early 20th century you were able to order a home from a catalogue that you could live in. Sears Roebuck & Co. revolutionized this process with its model home program, allowing customers to browse an extensive catalogue of pre-designed homes that can be easily ordered and delivered as kits. This approach not only made homeownership accessible to many families, but also showcased a variety of architectural styles, from cozy bungalows to elegant Colonial Revivals. The appeal of these designs varied across different demographics, reflecting the diverse tastes and aspirations of an evolving American society. Between 1908 and 1940, nearly 75,000 homeowners …show more content…
These homes showcased exposed beams, built-in furniture, and extensive woodwork. This style attracted buyers who appreciated craftsmanship and a connection to nature. These styles of houses were made in compliance with cultural and economic factors. Many families seeking affordable options were more likely to gravitate towards the bungalow style and many who were more established would have chosen the Colonial Revival style. The Craftsman Style was created to appeal to both upper and middle class that wanted to express more artistic craftsmanship. The Craftsman Style was the popular design during this time. The Sears Crafton is the best-selling kit and has been offered for more than two decades. It was modestly a single-family 600-800 sq ft home that offered four different floor plans, easy to accommodate expanding families. The price of this design, based on a catalog in 1933, was around $900-$2000, not including construction work. Makes sense why it appealed to many consumers and why it is hard to pick them out today with the variety of options that are