Introduction: Coronado Food Markets is a rapid growing company and known for being one of the best corporations to work for. Coronado Food Markets has nearly 5,000 employees, consisting of mostly Generation Y, also known as “echo boomers.” (Cheryl W., 2008). Generation Y has had constant access to technology which has caused these individuals to have a wide range of characteristics that are helpful and knowledgeable in today’s workplace. Coronado Food Markets care greatly about their 5,000 employees and wants to give back to their employees. With the economic downturn it is not possible for Coronado Food Markets to offer higher salaries or pay for the entire amount of healthcare/retirement packages. It is possible that Coronado Food Markets …show more content…
These perks that are offered by Coronado Food Markets competitors keep their employees happy and attract more employees who are ready to work. The perks and benefits that Wegmans and Whole Foods offer, differentiate from what Coronado Food Markets will be able to offer. Wegmans is a 100-year-old family-owned grocery chain, which offers their employees telecommuting and job sharing along with promotions and higher salaries (Wegmans, Fortune, 2017). Whole Foods Market is a famously green grocery chain, which offers their employees telecommuting, medical facilities, and health insurance for part-time and full-time employees (Whole Foods Market, Fortune, 2017). Now, while Coronado Food Markets may not be able to offer their employees these certain perks and benefits there are other incentives that other companies offer that Coronado Food Markets may be able to offer as …show more content…
Genentech is a company that makes drugs for life threatening illnesses (Genentech, Fortune, 2017). They offer their employees paid sabbaticals, domestic partner benefits for same sex couples, onsite fitness center and onsite childcare. Another company that offers extensive paid benefits and benefits Coronado Food Markets may be able to afford is Ultimate Software. Ultimate Software is a company that delivers unified, end-to-end HCM cloud solutions (Ultimate Software, 2017). Ultimate Software offers 100% health coverage, PTO for volunteering, college tuition reimbursement, compressed workweeks and non-discrimination policy (Ultimate Software Group, 2017). Coronado Food Markets may not be able to offer paid sabbaticals, 100% health coverage, PTO for volunteering, or reimbursement for college tuition, but they can offer the other cost effective benefits. The future goal should be perks and benefits that attract Generation Y; in order to attract Generation Y employees we must understand the characteristics of these