For customers- I feel Economic conditions are the biggest risk for that area. When people are struggling with the economy they are not going out and making purchases they are going to cut back and save money. Competition- Nordstrom faces competitive market forces as the biggest risk in my point of view. Competing with department stores and prices is very difficult. If you are not on top of competition they will lose profit and customers. Supply Chain- The biggest risk for this one personally I think is leadership development and succession. As supply chain you need to have good planning on distributing a product and having a game plan of what you are going to do and how you are going to do it. The risk they face is not having good planning