ipl-logo

Swot Analysis Yogurtberry

1178 Words5 Pages

Yogurtberry wants to occupy a clear position in the minds of its customers. For yogurtberyy it is not difficult to do as the product is unique. It is different from any other Ice cream that one can find in the supermarket. Yogurt berry markets its products as premium yogurt, which makes it a distinctive branch in the Ice cream industry. It is not just another ice cream, it’s a fro-yo (acronym for frozen yogurt). That is why the customers have a clear idea, of what the product is about. They know it’s different from what they have been consuming as ordinary milk ice creams. This is from where stems the primary competitive advantage that yogurtberry has over its competitors. Also, yogurt berry provides a whole new experience as customers. Customers …show more content…

The new product yogurtberry is introducing, will, however roughly cost the same as the other products/flavours with additional charges of additional ingredients (fruits, nuts etc.) This is because yogurtberry is a standardized worldwide franchise. It aims to provide standardized high quality products to customers worldwide without any sort of discrimination between them. So the new product will yield more benefits as it fulfills the local demands of dates, but will cost roughly the same as other flavors. Price More the same less More
Benefits The same

Less

Introducing this product, would further add to the competitive advantage yogurtberry has over its competitors. The locals in the UAE just love dates. In this country where the weather is hot, the locals would greatly enjoy one of their favorite foods, the date, mixed with delicious and icy frozen yogurt.

The Marketing …show more content…

The only challenge left is to introduce a new product in line with the demands of the locals. Yogurtberry maintains high quality standards. The new product adds to the amazing variety present in their products. To maintain this quality, yogurtberry would make sure that the finest quality dates are used. The whole of Arabia and the Middle East is a date consuming region so finding quality dates won’t be a problem. However, for quality assurance, the raw material i.e. dates would be outsourced from Saudi Arabia as dates from Saudi Arabia are thought to be the best. The packaging and service would be the same as all the other flavors yogurtberry provides to its

Show More
Related
873 Words | 4 Pages

The two main ice cream flavors are vanilla and chocolate. Oftentimes when you ask someone which they like better, they have a definite answer. Most people feel very strongly about which flavor is better and will argue with others about it. This is very similar to how political parties were in the United States. They were very controversial and caused lots of arguing and disagreement.

Read More
1120 Words | 5 Pages

adopted by their target audience because they’re backed up by Havas which has a good reputation of successful campaigns for brands aimed at the Hispanic community. Industry Analysis: Wonderful Pistachios is part of the snack food industry. The Los-Angeles based company has more than US$4 billion in annual sales. SWOT: The strengths of this company are that they are a leading brand and already had good revenue before the campaign took place (there is customer loyalty).

Read More
783 Words | 4 Pages

Evidenced by both Nestlé and the beer industry that spent intensively in advertising, the former is catching up Ice-Fili’s market share while the latter is currently enjoying increasing market demand. Thus, it is feasible for Ice-Fili to invest massively in advertising through TV or packaging to position itself as a historical Russian brand that produce ice cream made of high quality natural ingredients. This could differentiate itself from regional producers that have low

Read More
966 Words | 4 Pages

PESTLE analysis Political Lululemon operates at wide range of market. It must look at regulations and law in each of countries that they operate in. Lululemon is fast growing company that open stores or franchise in market such as America, Japan, Australia and Europe. It is sensitive to business law regulation in different countries, and they tax regulation.

Read More
962 Words | 4 Pages

In order to stay competitive they needed to find a way increase their profit. Jamba Juice only offered cold drinks, so in areas with cold seasons, such as New York, they lose money during the winter months. McDonald’s offered smoothies for about one dollar less than Jamba Juice and Starbucks was well known for their adult coffee beverages, which gave them an easy way to enter into a market for children who already came to the store with their parents. With their higher profit margins, large fast food companies could use smoothies as a loss leader and cause Jamba Juice to lose their footing. As McDonald’s began to market their smoothies, it became clear that they were seeing Jamba Juice as a rising

Read More
1405 Words | 6 Pages

Market size: this factor has great effect of the Crescent pure product according to the market research the market for energy drink is growing 40%, in the year 2010 to 2012, and its revenue forecasted from 2013, is $8.5 billion to $ 13.5 billion in 2018.It’s means gap for the further potential is prevail, in this situation the company should position in such away which is new for the customers. Consumer Perception: this factor also affects the positioning of the product because with the help of this factor firm know the behavior of customers about the product. If we look to the example of Crescent they have low price strategy over the rivalry, some consumer said that this low quality product. Brand reliability is the factors which inspiration the crescent positioning approach, alteration in the brand can result in change of product

Read More
531 Words | 3 Pages

Would you want to do a sport where sweaty guys grab each other? Who doesn’t? This is the general idea of wrestling. I have heard this several times from my peers and I laugh every time that someone comments like that. Wrestling is more than just a sport, it is a lifestyle.

Read More
860 Words | 4 Pages

The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers

Read More
743 Words | 3 Pages

Maui Wowi is a franchise-based company that sells other beverages and foods in a variety of store formats. Other limited service restaurants do not focus primarily on smoothies, but do offer smoothies or smoothie-like options. • Rate of Industry Growth: It appears that enthusiasm over smoothies tapered out, so this market is not growing very rapidly, which leads to a more intense rivalry. • Product Characteristics and Diversity of Rivals: Besides flavors and ingredients, all smoothie companies have similar product offerings, which increases rivalry.

Read More
1546 Words | 7 Pages

The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.

Read More
1245 Words | 5 Pages

1. Just Eat Just Eat is an online platform dedicated to the intermediation between restaurants and consumers in the takeaway food service. Since the beginning of their activity in Denmark starting on the mid 2001, the company has managed to expand to other 12 countries (see Exhibit 1). This report is going to analyze their 2nd expansion, which took place in the United Kingdom during the year 2006. Before getting into this point, let us introduce how Just Eat works.

Read More
1860 Words | 8 Pages

Brands have a highly reliable quality management system which supports the company to achieve mission and vision (Yumcsr.com, 2018). The main goal of applying the quality management system to enhance the performance, increase customer satisfaction and educate employees in frim for the concept of the quality management system (Yum.com, 2018). The implement ISO standards for covering all areas of food safety and quality through a clear check of slandered and system (White, 2002). ISO standard support the Yum!

Read More
387 Words | 2 Pages

Threats: First and most importantly, there is a high threat of consumers backward integrating and making their own smoothies. Second, other smoothie competitors could cut their prices or innovate new products and steal some of Jamba Juice’s market share. Third, potentially, raw material prices could unexpectedly increase due to a variety of environmental or business factors Fourth, fairly stagnant market demand and low barriers to entry could lead to new entrants entering and stealing market share. Fifth, the changing economy may leave consumers with less disposable income, which will result in a decline in the sales of Jamba Juice.

Read More
747 Words | 3 Pages

In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

Read More
1022 Words | 5 Pages

Vadilal faces stiff competition from Amul and Mother Diary who are continuously introducing new products and offerings for their customers. Vadilal also faces one of the major threat from local players who sell the low priced products in market. Thus Vadilal faces great competition at national as well as regional level in the entire ice-cream

Read More

More about Swot Analysis Yogurtberry

Related Topics

Open Document